My friend Paul Kim recently mentioned how the new GM marketing campaign, dubbed ChevyApprentice.com was used by environmental activists to get their message out in a very interesting and creative way.
I thought this was a complete disaster for GM. It happens that some people think it's just the opposite, including FastLane (the official GM blog) and Charlene Li from Forrester. Both claim it's great success. Maybe they're right, if there is actually "no such thing as bad publicity".
But wait, if they're right, I just can't wait for the new "great marketing success" (e.g. transposing this kind of advertising) from the Firearms and Tobacco industries! Imagining what kind of video footage could be used for such campaigns are left as an exercise to the reader.
