Timesonline.co.uk: Film-makers asked to Spread Firefox word.

Mozilla is preparing to use an "open source marketing" drive online to promote the next generation of Firefox, its free web browser. The group, which is run as a charity and relies on a global army of volunteers to build its products, is due to release Firefox 1.5 next week. It expects to roll out Firefox 2 next summer.

Through a series of online viral videos, made by volunteers who enter a competition, Mozilla is hoping to repeat the success of the last year's campaign to promote the launch of Firefox 1.0.

The nice things about press briefings is that you get almost instant feedback, even though it's not 100% correct (Mozilla has no relationship with about.com, I think the journalist meant Answers.com).